BÁSICO&CO
BRANDING | ART DIRECTION
The Basico&Co group is formed by two clothing brands, básico.com and Basicamente. This family forms the largest, most beloved and complete platform for basics in Brazil, moving towards the future in a collaborative and innovative way.
The starting point was the identity of its own brand Basico.com, already one of the largest e-commerces for basics in Brazil. From then on, we worked with the letter B as a focal point, creating a modular structure that follows the brand as a whole.
Graphic Design: Gustavo Lindermann
Art direction: Gustavo Lindermann
Creative direction: Isabela Rodrigues
Renders: Raíssa Caldas / Akel Neto